A scalable logistics model that helps online stores distinguish themselves with excellent delivery.
In 2016, the founders of Trunkrs began with an ambitious idea: individuals could have parcels delivered on their way home, using smart pickup points like gas stations. Their mission? To make delivery faster, more sustainable, and more humane – with more flexibility for consumers and less impact on the environment.
It was a progressive response to the growing need for conscious and efficient last-mile logistics.
While innovative, the crowd-delivery model proved unscalable in practice. Online stores worried: what if a delivery person was late, or a package got lost? The uncertainty surrounding reliability and control prevented the model from resonating with professional buyers.
Trunkrs had the right energy and a clear mission – but the translation into compelling market promises was still lacking.
In our collaboration with the management team, we jointly mapped out what was resonating in the market: the promise of fast, reliable, and customer-friendly delivery.
Based on this new core, we guided Trunkrs through several phases:
Research into customer needs and purchasing motives
Refining the proposition and brand positioning
Developing a concrete go-to-market strategy
Strategic support in scaling their model
Together, we translated the original idea into a clear, credible, and distinctive growth story.
Trunkrs has grown into a reliable logistics partner for online stores looking to excel in their delivery experience. Thanks to a clear positioning and a scalable growth model, they can now consistently deliver value – precisely when customers feel the difference: at their doorstep.
Let’s start your growth journey together.