From a strong B2B base to direct impact on the end user – with two mutually reinforcing strategies.
Since 1948, Markant has been an international manufacturer of office furniture and work environments, with health, productivity, and job satisfaction as core values. With a strong global dealer network, the brand has built a solid reputation in the B2B market over decades.
In 2020, a new ambition emerged: to serve the end-user market directly, in addition to dealers – without compromising the existing network. This required a strategic shift and a new way of looking at the market.
Together, we clearly mapped out how Markant could serve both dealers and end users with a clear, unique approach. For dealers, the focus was on relationship management, support, and positioning. For end users, it was all about demand generation, brand building, and direct relevance.
With two complementary go-to-market strategies, Markant achieved the right tone, language, and tactics for both target groups. The result: a brand that, through partners and directly with customers, makes an impact on healthy, productive, and happy workplaces.
Let’s start your growth journey together.